How to make Cosmetic Store Sales Doubled— LL & Global Cosmetics Brand’s Airport Duty-Free Collaboration Story - cosmetic display showcases

In the bustling duty-free zone of an international airport, competition is fierce. Countless luxury cosmetic brands vie for travelers’ attention — they walk quickly, but will stop for a truly captivating display.

A world-renowned cosmetics brand, with hundreds of stores worldwide, faced an unexpected challenge at its newly opened flagship airport duty-free store in the Asia-Pacific region. Despite its prime location and steady foot traffic, most customers merely passed by, occasionally glancing in, but rarely engaging with the products.

The brand knew that in such a premium, high-rent space, first impressions are everything. That’s when they turned to us — Liangliang Decoration & Fittings (LL cosmetic display showcase), a global cosmetic display showcase manufacture with 35 years of experience and a one-stop commercial space solutions provider.

From the very first meeting, we worked closely with the brand’s visual merchandising and space design teams, analyzing customer flow, lighting conditions, and the brand’s color palette. Our goal was clear: to create a design-to-installation one-stop custom solution that could tell the brand’s story in just a few seconds.

LL crafted a complete set of cosmetic display showcases and brand-specific merchandising props:

Island display tables combining high-gloss white and metallic finishes to reflect the brand’s premium image.

Back wall cabinets & illuminated lightbox walls creating a “beacon effect” visible from afar, drawing travelers into the store.

High-CRI LED lighting precisely illuminating each perfume, lipstick, and skincare product to maximize color and texture appeal.

Integrated cashier + makeup trial counters improving customer flow and enhancing the shopping experience.

Our engineering and construction team worked within the airport’s limited build time window, delivering the entire process — from production and logistics to on-site installation — ensuring the store opened on time and passed inspection on the first try.

In its first quarter after opening, the store’s cosmetics sales exceeded other comparable duty-free stores in the same area by nearly 40%, with a noticeable increase in customer dwell time. The brand’s Global Retail Director commented:

“LL not only delivered premium display cases but also created a space where customers want to walk in and stay.”

At LL, we believe that a display showcase is more than just furniture — it’s a sales force for your brand. In high-traffic, high-competition spaces like airport duty-free stores, a great display is your silent salesperson and the vessel of your brand story.

If your cosmetics brand is planning to enter duty-free stores, shopping malls, or luxury retail spaces, remember:
Making customers remember you at first glance is the key step.

LL cosmetic display showcase — Creating unforgettable commercial spaces for brands worldwide.